The Tag Reader “app” is free and can be downloaded and used with most 3G mobile phones that have a camera.  It allows consumers to get instant and fascinating information on the product they are purchasing.  This concept is well advanced in countries such as Japan and Korea however there has been little use of it with wine as the product.  In Australia, the concept is still very new, so DOWIE DOOLE is extremely excited to announce the arrival of the Chenin Blanc “Mobile Wine Experience.”

Leigh Gilligan, General Manager states, “in the current climate it is important to continue to be innovative and stay ahead of the game.  With the launch of the Mobile Wine Experience with our best known wine, the DOWIE DOOLE Chenin Blanc, we are showing our customers that we are evolving as a company and doing our best to meet consumer demands.”

“This new concept has huge potential to help educate consumers. A few wineries overseas are already using the concept but in a more limited form than ours, so it is only a matter of time before Australia embraces it.”

The DOWIE DOOLE Chenin Blanc Mobile Wine Experience is featured at the following outlets in Adelaide:

DOWIE DOOLE Cellar Door – McLaren Vale                

Arkaba Cellars, Fullarton

Parafield Airport Liquor Store (PALS)                                  

Parade Cellars, Norwood                       

Celebrations, Bank St Adelaide (The Strathmore Hotel)        

Sip n Save, St Peters